Profiles of key personnel

Steve Shergold

Director and Principal Consultant

Steve founded TTA 18 years ago as a company that could provide vendor independent professional services to companies wishing to expand into international markets. Steve has over 25 years experience in the industry starting initially as an engineer and then progressing to sales, marketing and business development roles. Over the last 13 years Steve has specialised in the promotion and development of principally North American IT companies to initiate their businesses in Europe. These services include; devising and implementing PR and marketing campaigns, establishing start-up subsidiaries for parent companies based overseas, sales partnering, and planning and co-ordinating distribution and reseller programmes.

Steve has worked as a consultant for many well known companies including Nortel, Cisco, Swyx and Motorola. Steve has a BSc. In Electronic Engineering, a MBA from Bath University and he is a member of the Chartered Institute of Marketing (MCIM).

For Steve's full bio - Click Here (PDF)

Jane Moores

Director and Principal Account Manager

Jane has over 12 years experience of marketing in the IT sector and has implemented both public relations and marketing campaigns on behalf of clients. With proven copy-writing ability Jane has been responsible for handling press announcements, feature articles, brochures, newsletters, direct mail and advertising. With an established number of journalist contacts in the IT and national press, Jane has gained extensive coverage for a range of IT companies, from product reviews through to feature articles.

As a proven Account Manager Jane has worked for many IT companies including U.S Robotics (3Com), SDX (Northern Telecom), ITK (Telebit), DataTec and Swedish telecoms operator, Telia International. Jane holds a BA (Hons) degree in English from Liverpool University.

Sally Minchin

Senior Account Manager


Sally is one of TTA's leading account managers and over the last 7 years she has worked with many leading edge IT companies organising press tours, products launches and PR campaigns. Sally has developed a specialised knowledge of networking technologies and knows how to position these technologies within specific vertical markets such as retail finance, utilities, education and Government and retail. Sally has developed very close relationships with the journalists and editors within these markets.

Sally has an honours degree from the University of London.

 
 

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For further information on TTA services, contact steve.shergold@ttauk.com
 
 
 
 
   
   
   
   
   
   
© 2009 TTA Communications Ltd