Coaching & Mentoring

Be the best you can.....

Executive Coaching

"My business had become stagnant and I lacked direction and focus. A coaching session with TTA transformed my way of thinking, allowed me to set new achievable goals, and concentrate on what I wanted for myself and my business"

Jaci Crocombe, Owner, Matters Publishing

TTA's executive coaching programmes are designed to 'bring out the best' of an individual or an organisations. 

Coaching is all about improving performance – through developing skills, confidence and focus. Our fully qualified coaches have built an impressive track record coaching, executives, directors and business owners in a wide variety of sectors.

Our clients have used our coaching services to achieve the following:

  • Assist Managing Directors and business owners more clearly define their business objectives and goals so they can be more focused, motivated and inspired
  • Assist sales executives overcome personal barriers, such as closing sales, cold calling, objections, and increasing their motivation to succeed.
  • Supporting individuals as they pursue the achievement of their career goals. The coach will focus on execution of intentions, retain emphasis on success and capture learning

The format of the coaching is based on an agreed period of time or number of sessions which is determined by the client's agenda and needs.

Sales Training and Coaching

We improve the effectiveness of your sales executives with one-on-one customised coaching & mentoring programmes that are proven to increase their overall sales performance by as much as 30% and above.

The programme is based on achieving incremental performance gains, throughout the entire sales process it helps our clients and their sales team increase revenues and secure on-going profitable new business pipelines. It is designed for sales executives of all abilities and experience and is akin to a top golfing professional working with a coach to enhance their overall performance.

It does this by improving every aspect of the sales cycle from initial prospecting, through to appointment setting, sales meeting & presentations, closing and account building.

Typical client:

Our clients include; SMEs, international and national corporates and independent business operators.

The sales training programme:

The blufeather sales training programme is customised to your specific business targets, and enables your sales executives to build lucrative, profitable sales pipelines.

Why the blufeather sales training programme is so effective

  • Unlike ‘off-the-shelf’ sales training offerings, the blufeather programme is designed around your products/services, the value you offer your customers, your revenue targets, your margins, and your long-term business objectives.
  • The programme breaks the sales process into seven distinct parts; clarify, create, communicate, contact, convince, close, and capitalise. Executives who improve each stage of the sales cycle by just 5% will achieve a 40% gain in sales revenue, a 10% improvement at each stage will double this and the possibilities are endless.
  • It encourages your sales execs to target the high margin, high value clients that you want to win – not the low value quick sales that so often end up costing you more money than you actually make on the deal.


The sessions comprise the following topics:

  • How to profiling can produce more lucrative prospects
  • How to approach cold calling and appointment setting to achieve the highest return on calls
  • How to build value proposition that sell
  • How to conduct effective presentations
  • How to build rapport (on the telephone, and at a meeting)
  • How to recognise personality types and match proposition with prospect’s values
  • How to listen, question, and elicit genuine needs in a sales meeting
  • How to close without objections
  • How to handle objections (when they occur)
  • How build long-term client relationships



"TTA has mentored me on every aspect of my business, from finance to sales, marketing and business development. I cannot recommend them enough"

Aaron Foot, Agricultural Relief Services

TTA specialises in bringing expert knowledge of critical business areas within reach of SMEs and Owner operated businesses. These include sales, marketing, finance and cost reduction. Even the most experienced business manager cannot be an expert in every activity, but typically staff, customers, the bank, creditors all expect you to have the answers.

Typical client

The typical TTA business client is a company of between 1-100 employees, whereby the owner/director is also the finance director, the sales director, the marketing director, and the operations director. Our clients also have very little cash to spend on major consultancy or marketing programmes, but need to break free from their current cycle.

  • We can help identify the wood from the trees - In these cases, due to the volume of daily tasks the director spends too much time "fire fighting" to fully realise the potential of the business and to implement plans to maximise growth.
  • Share the Burden, Ease the stress - TTA can provide that extra resource and share the management burden, by providing a new look and a clear insight into the business and then assist in implementing plans that move the business forward.

Our Services

TTA can provide that extra resource and share the management burden, by providing a new look and a clear insight into the business and then assist in implementing plans that move the business forward.

  • Business Audit - The business audit is designed to be a "second pair of eyes" looking at your business. The idea is to take a fresh look at the products, services, cash flow, sales and marketing completely independently, without any previous history or "baggage". Sometimes the most obvious solutions are missed when you are working close to the "coal face" on a daily basis.

The deliverable is a independent report on the operation of the business, together with specific pointers for discussion.

  • Strategic Planning - TTA will work with you not only to determine a long term strategy, but also to analyse the "pillars" of the strategy. e.g Are they finance based, product based, make or buy, project versus product business, core competences matching market requirement. Most businesses view strategy as wanting to achieve a certain sales level in a period of time or achieve a certain market share. This is all well and good, but the results are rarely achieved without first understanding the key drivers that operate within the industry or market sector they are operating within.

TTA will work with you to ensure that the every day activities fit with the overall long term goal of the company - typically they don't and this is the beginning of recognising the problems and the start of applying the solution.

  • Marketing Campaign - Many smaller businesses view marketing as advertising and promotion, and many do very little because they perceive it as being expensive and see little value in it. TTA will assist in determining the correct marketing tools and develop a very inexpensive "in-house" campaign that will save your company literally thousands of pounds.
  • Sales targeting and planning - TTA has considerable experience of sales and business development activities. In fact the single biggest reason why companies engage TTA is to assist them with their business development and sales management. TTA will work with the existing sales team to leverage the sales process by developing, sales plans, reseller programmes, partner programmes, sales incentives and international sales development plans.
  • Lead Generation - In conjunction with the sales and marketing campaign, TTA will assist in determining the best methods for producing leads and develop lead qualification processes and follow-ups.
  • Cost reduction - Cost reduction is not just about redundancy. Cost reduction can be quite painless and it is surprising how much can be saved by looking at the costs from a different view point. A cost to a business, is a sale of a product or service from another business to you. Most businesses selling to you will always try and maximise their sales to you not minimise them. A critical analysis of these costs that addresses issues such as , value for money, do you need it? can it be done in-house? Is there an alternative or cheaper method of achieving the same result? Many companies are amazed at how much they save on this simple analysis.
  • International Business expansion - TTA has vast experience of assisting companies expand internationally. Whether it is into Europe or any where else TTA will provide guidance, make you aware of the pitfalls, give advice on sales, exchange rates, international marketing, distribution agreements, contracts, employment and all the other issues that you may encounter when going "international". One tip for free - never assume that the factors that made you a success in one market will make you a success in another, even if the markets are geographically close e.g UK and France.

For a more detailed overview of how we can help you build your business, boost sales and turn your sales executives into superstars visit our sister site blufeather