Steve Shergold
Director and Principal Consultant
Steve has over 25 years experience in the IT industry. He founded TTA 19 years ago as a company that could deliver high value, low cost B2B PR and marketing programmes to companies of all sizes and budgets.
In this time Steve has worked as a marketing consultant for many well known companies including; Nortel, Cisco, Swyx and Motorola as well as many start-ups and ambitious SME organisations.
Steve has a BSc. in Electronic Engineering, a MBA from Bath University and he is a member of the Chartered Institute of Marketing (MCIM). He is also a business and marketing mentor for The Prince's Trust, a Charity which helps young people start their own businesses.
Jane Moores
Director and Principal Account Manager
Jane has over 20 years experience of marketing in the IT sector and has implemented both public relations and marketing campaigns on behalf of clients. With proven media and copy-writing ability she has been responsible for handling press announcements, feature articles, brochures, newsletters, direct mail and advertising. With an established number of journalist contacts in the IT and national press, Jane has gained extensive coverage for a range of IT companies, from product reviews through to feature articles and soundbites.
As a proven Account Manager Jane has worked for many companies including Swyx, bluQube, Amcat (now Noble Systems), U.S Robotics (3Com), SDX (Northern Telecom), ITK (Telebit) and Swedish telecoms operator, Telia International.
Jane holds a BA (Hons) degree in English from Liverpool University.
Sally Minchin
Senior Account Manager
Sally is one of TTA's leading account managers and over the last 9 years has worked with many leading edge IT companies organising press tours, products launches and PR campaigns. Sally has developed a specialised knowledge of communication technologies and knows how to position these technologies within specific vertical markets such as financial services, utilities, public sector, hospitality, Government and retail. Sally has developed very close relationships with the journalists and editors within these markets.
Sally has an honours degree from the University of London.



