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| Profiles of key personnel |
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| Steve
Shergold Director and Principal Consultant |
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| Steve founded TTA 16
years ago as a company that could provide vendor independent professional
services to companies wishing to expand into international markets.
Steve has over 25 years experience in the industry starting initially
as an engineer and then progressing to sales, marketing and business
development roles. Over the last 13 years Steve has specialised in
the promotion and development of principally North American IT companies
to initiate their businesses in Europe. These services include;
devising and implementing PR and marketing campaigns, establishing start-up subsidiaries for parent companies based overseas,
sales partnering, and
planning and co-ordinating distribution and reseller programmes.
Steve has worked as a consultant for many well known companies including Nortel, Cisco, Swyx and Motorola. Steve has a BSc. In Electronic Engineering and a MBA from Bath University. For Steve's full bio - Click Here |
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| Jane Moores Director and Principal Account Manager |
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| Jane has over 12 years
experience of marketing in the IT sector and has implemented both
public relations and marketing campaigns on behalf of clients. With
proven copy-writing ability Jane has been responsible for handling
press announcements, feature articles, brochures, newsletters, direct
mail and advertising. With an established number of journalist contacts
in the IT and national press, Jane has gained extensive coverage for
a range of IT companies, from product reviews through to feature articles.
As a proven Account Manager Jane has
worked for many IT companies including U.S Robotics (3Com), SDX
(Northern Telecom), ITK (Telebit), DataTec and Swedish telecoms
operator, Telia International. Jane holds a BA (Hons) degree in
English from Liverpool University. |
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| Peter Lay Senior Account Manager |
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| In a sales and marketing career
spanning the last twelve years, Peter has scoped, designed, implemented
and project managed a variety of direct marketing, sales promotion
campaigns and major market research projects for BA, BBC, National
Assembly for Wales, Nissan Motor (GB), Walt Disney, GlaxoSmithKline,
Reader’s Digest and Canon Europe. For seven years he provided
consultative services to a former Pearson owned company, Longman Logotron,
(an education software vendor) who publishes and directly sells ‘all
in one’ research software called Pinpoint and Keypoint. Throughout the late nineties and until quite recently he was a member of Nissan’s inter-agency customer relationship management strategy team. He begun an early freelance career in local radio reporting (BBC Radio Oxford), while reading for a degree in Education and Geography at Oxford Brookes University, and moved into newspaper management before joining the International Thomson Organisation in a variety of sales and marketing management roles. |
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Sally Minchin Senior Account Manager
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Sally is one of TTA's leading account managers and over the last 7 years she has worked with many leading edge IT companies organising press tours, products launches and PR campaigns. Sally has developed a specialised knowledge of networking technologies and knows how to position these technologies within specific vertical markets such as retail finance, utilities, education and Government and retail. Sally has developed very close relationships with the journalists and editors within these markets. Sally has an honours degree from the University of London.
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For further information on TTA services,contact:steve.shergold@ttauk.com |
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| (c) 2008 - TTA Communications Ltd |
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