TTA Communications - Press Relations

TTA Communications is a specialist technology press relations agency

working with leading edge technologies and related products and

support services.

We have a proven track record of translating high technology products

into well-differentiated business solutions.

Editors respect our insight and understanding of various business

audiences and this results in considerable client coverage that is of

informative and/or consultative in nature.

All of TTA's account managers have previously worked for IT vendors

and have an in-depth understanding of the technologies involved,

including:

TTA understand how to communicate the business and technical benefits

of these technologies to the end-user, channel and national press.

The principle objectives of a TTA PR campaign are as follows:

Increase brand awareness throughout the client’s target markets,

positioning them as a brand custodian.

To generate thought leadership articles/comments on behalf of the

client and position them favourably within the media focusing on their

key USPs and brand attributes.

To ensure that all relevant features (see list above) are tracked

and to secure telephone and/or face-to-face interviews for the client

to comment

To sustain existing and develop new journalist relationships with

key trade press (Contact Centre/Marketing/Technology/Vertical/Business),

broadsheet and where appropriate regional titles.