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In-Country Sales Partnering

TTA are able to assist companies in determining the correct route to market for any given country or territory. This service includes selecting a short list of potential partners in each territory that will complement rather than compete with your product offering. These partners will include:

  • Distributors
  • Value Added Resellers
  • Systems Integrators
  • Direct Marketers
  • OEMs

TTA will set up as many meetings as necessary and attend the meetings with the client. TTA will manage the follow up to ensure that the selected partners are focused towards the new business activity.

In many cases a successful route in one country will not work in another for any number of reasons, including;

  • Cultural
  • Economic
  • Distribution structure
  • Resource availability
  • Regulatory and legal
  • Competition domination of one route
  • Oligopolies
TTA can provide an initial audit and examination of the market structure and then identify the routes to the market outlining the opportunities, and pitfalls with each route. This consultancy will stop companies making expensive mistakes and risking their "window of opportunity" when entering new markets. TTA's approach is always to ensure that its client get into the right markets as fast as possible.

Once the correct route has been identified, TTA will assist companies establish themselves into the channels by:

  • Identifying the partners that compliment rather than compete with the client and its products.
  • Making introductions on behalf of the client to the selected partner
  • Providing partner programmes to support the clients and its products in the channel
  • Providing public relations management.
Case Study - videte IT AG

Case Study - Amcat

 

For further information on TTA services,contact:jmoores@ttauk.com




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