| In-Country Sales Partnering |
TTA are able to assist
companies in determining the correct route to market for any given
country or territory. This service includes selecting a short list
of potential partners in each territory that will complement rather
than compete with your product offering. These partners will include:
- Distributors
- Value Added Resellers
- Systems Integrators
- Direct Marketers
- OEMs
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TTA will set up as
many meetings as necessary and attend the meetings with the client.
TTA will manage the follow up to ensure that the selected partners
are focused towards the new business activity.
In many cases a successful route in one country will
not work in another for any number of reasons, including;
- Cultural
- Economic
- Distribution structure
- Resource availability
- Regulatory and legal
- Competition domination of one route
- Oligopolies
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| TTA can provide an initial audit and examination
of the market structure and then identify the routes to the market
outlining the opportunities, and pitfalls with each route. This consultancy
will stop companies making expensive mistakes and risking their "window
of opportunity" when entering new markets. TTA's approach is
always to ensure that its client get into the right markets as fast
as possible. |
Once the correct route has been
identified, TTA will assist companies establish themselves into
the channels by:
- Identifying the partners that compliment rather than compete
with the client and its products.
- Making introductions on behalf of the client to the selected
partner
- Providing partner programmes to support the clients and its
products in the channel
- Providing public relations management.
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Case Study - videte
IT AG
Case Study - Amcat
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For further information on TTA services,contact:jmoores@ttauk.com |
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(c) 2004 - TTA Communications Ltd
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