ITK is a German manufacturer of ISDN adaptors and routers. ITK opened a UK office and outsourced its entire marketing requirement to TTA. TTA managed all the marketing activities including; trade shows, PR, direct mail, advertising, road shows and collateral development. For a cost of less than one marketing professional ITK were able to gain the services of a whole marketing department focussed on lead generation. This approach greatly advanced ITK’s sales development into the UK market.


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