Your Mentor - A shoulder to lean on!
TTA specialises in bringing expert knowledge of critical
business areas within reach of the small business owner. These
include sales, marketing, finance and cost reduction. Even the
most experienced business manager cannot be an expert in every
activity, but typically staff, customers, the bank, creditors
all expect you to have the answers.
Typical Client – The small to medium business owner/operator
The typical TTA business client is a company of between
1-100 employees, whereby the owner/director is also the finance
director, the sales director, the marketing director, and the
operations director. Our clients also have very little cash to
spend on major consultancy or marketing programmes, but need to
break free from their current cycle.
We can help identify the wood from the trees
In these cases, due to the volume of daily tasks the
director spends too much time “fire fighting” to fully
realise the potential of the business and to implement plans to
maximise growth.
Sharing the Burden, Easing the stress – Business
coaching
TTA can provide that extra resource and share the management
burden, by providing a new look and a clear insight into the business
and then assist in implementing plans that move the business forward.
The services that we provide are the following:
Why TTA?
We have a proven track record and we know what its like
to run a business! The market is full of freelance or franchised
consultants who will offer companies business advice. There are
some good ones, but typically these are people whose experience
has come from larger organisations and most have never set up
or operated a business on their own. Not only has TTA experience
of business consultancy and coaching, but we have also been directly
involved in managing several successful start-ups. We know the
issues, we know the problem, and we have the references to prove
it!
Case
study - Westfalen
Fees
The major objection of most businesses
to hiring business coaches and consultancy are the fees. TTA fees
are affordable, straight forward, and once the tasks have been
agreed fixed priced. We do not offer any gimmicks such as, “We
double your profit or your money back”. We are a serious
company, offering value for money and our aim is to establish
a long term mutually beneficial relationship, providing an excellent
return on investment for all our clients.
Profile of Key Mentors
Steve Shergold
Steve is the owner of TTA Communications and is the principal
mentor for all clients.
Steve started TTA 12 years ago to assist both UK and overseas
companies establish their businesses in the UK.
During this time Steve was appointed as consultant managing director
of ITK Telecomunications Limited. Steve started the UK subsidiary
from scratch, setting up the business, employing all staff, recruiting
all the distribution partners and developed the business from
£0 to £2,000,000 within 2 years.
Further, Steve managed the UK acquisition of the US modem manufacturer
Telebit and integrated the two UK businesses into a single entity.
After ITK was successfully sold to Digi International, Steve was
retained by Digi to be consultant managing director of w&k
Videocommunications GmbH in Germany, one of its daughter companies.
Steve turned the company around from a perennial loss maker (for
4 years) into its first ever operating profit. On behalf of Digi
Steve then sold the company to its German management team.
Steve has had a 4 year mentoring relationship with Amcat, a software
vendor. When Steve started, the UK company was just 2 people it
now employs 30 people and Steve is now assisting them expand into
Europe.
Steve also helped establish Westfalen a distributor of CCTV equipment,
and is currently assisting them develop their reseller business
in the UK.
Steve is a member of the The Institute of Directors (IOD) and
has a BSc. degree in computer science and an MBA Degree from Bath
University. Steve is also a business mentor for the Princes Trust,
a charity assisting young people start their own businesses.
Steve is supported by:
Jane Moores
Jane has worked in Marketing and PR for the last thirteen
years. After studying for a BA Honours in English, Jane joined
a PR consultancy specialising in the high-tech sector. After a
period as a freelance consultant, providing outsourced marketing
communications services, Jane joined TTA Communications in 1989
where she was responsible for establishing its marketing and public
relations division. Over the years she has worked with many prestigious
IT companies including U.S. Robotics (for whom she was responsible
for launching the highly successful Palm Pilot in the UK), Digi
International, Amcat, Uni-X Software and Swyx Solutions.
Peter Lay
In a sales and marketing career spanning the last twelve
years, Peter has scoped, designed, implemented and project managed
a variety of direct marketing, sales promotion campaigns and major
market research projects for BA, BBC, National Assembly for Wales,
Nissan Motor (GB), Walt Disney, GlaxoSmithKline, Reader’s
Digest and Canon Europe. For seven years he provided consultative
services to a former Pearson owned company, Longman Logotron,
(an education software vendor) who publishes and directly sells
‘all in one’ research software called Pinpoint and
Keypoint.
Throughout the late nineties and until quite recently he was a
member of Nissan’s inter-agency customer relationship management
strategy team. He begun an early freelance career in local radio
reporting (BBC Radio Oxford), while reading for a degree in Education
and Geography at Oxford Brookes University, and moved into newspaper
management before joining the International Thomson Organisation
in a variety of sales and marketing management roles.
He’s spent the last 12 years, agency
side, in Marketing Services working with the above organisations.
